The Winchester "Horse and Rider" trademark was designed in 1919 by Phillip R. Goodwin. Likemany other artists of the time, Goodwin earned a living illustrating for firearms companies. He worked for Remington, Peters Cartridge Company, Marlin and Winchester among others. But it was for Winchester that Goodwin was most prolific.
Still in use by Winchester, the "Horse and Rider" logo is one Phillip R. Goodwin's most famous works - and of the most widely recognized trademarks in the world today.